Zeitgeist is a Cape Town based menswear brand founded by Maxine Ginsberg and Wilko Risser.
The brand aesthetic blends various global influences and has a strong gender
neutral following of trend setters and influencers. Designs feature unique
detailing and a twists on classic silhouettes that sets Zeitgeist apart from
other brands. Zeitgeist’s clothing can be seen on some of Hollywood’s hottest
stars and musicians who resonate with South African design  aesthetics
that fuse sophisticated street wear with the unique South African culture.

It is of paramount importance to reduce throw away fashion and in order
to extend their garment lifespan and therefore lessen environmental impact, the
Zeitgeist colour palette is kept neutral and timeless. This allows for easy
integration of fashion pieces from one season to the next.

Both Maxine and Wilko are passionate about everything South African, from
designs to yarn. Their aim is to revive the local fashion industry through
improvement of skills and to create jobs in South Africa by manufacturing locally.

Zeitgeit’s Cape Town flagship store is in the heart of the Central
Business District at 167 Long Street.  The area is known for being Cape Town’s bohemian haunt and Long Street is one of the oldest streets in the country. Johannesburg has its own flagship store in Parkhurst at 17 4th Avenue.

Zeitgeist (translates as Time Spirit/Spirit of Time) is the collective attitude or
outlook of people and culture at a specific point in time. Zeitgeist aims to
elicit a more emotional response from their customers, they produce lines that
tap into the customer’s aspirations and sentiments and through that enhance the
essence of the individual.