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Zeitgeist is a Cape Town based menswear brand founded by
Maxine Ginsberg and Wilko Risser. The brand aesthetic blends various global
influences and has a strong gender neutral following of trend setters and
influencers. Designs feature unique detailing and a twists on classic
silhouettes that sets Zeitgeist apart from other brands. Zeitgeist’s clothing
can be seen on some of Hollywood’s hottest stars and musicians who resonate
with South African design  aesthetics that fuse sophisticated street wear
with the unique South African culture.

It is of paramount importance to reduce throw away fashion
and in order to extend their garment lifespan and therefore lessen
environmental impact, the Zeitgeist colour palette is kept neutral and
timeless.  This allows for easy integration of fashion pieces from one
season to the next.

Both Maxine and Wilko are passionate about everything South
African, from designs to yarn. Their aim is to revive the local fashion
industry through improvement of skills and to create jobs in South Africa by
manufacturing locally.

 Their flagship store is in the heart of the Cape Town
Central Business District at 167 Long Street.  The area is known for being
Cape Town’s bohemian haunt and Long Street is one of the oldest streets in the

 Zeitgeist has also expanded its footprint to Gauteng with
several outlets. Expansion to Europe is also planned as well as a luxury
accessory line.

 Zeitgeist (translates as Time Spirit/Spirit of Time) is the
collective attitude or outlook of people and culture at a specific point in
time. Zeitgeist aims to elicit a more emotional response from their customers,
they produce lines that tap into the customer’s aspirations and sentiments and
through that enhance the essence of the individual.